報告：2018年中國短視頻市場猛增

報告：2018年中國短視頻市場猛增

China's short video market saw explosive growth of 744.7 percent year on year to 46.7 billion yuan (about 6.8 billion U.S. dollars) in 2018, according to a report released on Monday.

據周一(5月27日)發(fā)布的一份報告顯示，中國的短視頻市場規(guī)模在2018年爆發(fā)式增長了744.7%，達到467億元人民幣(約合68億美元)。

Total short video users in China stood at 648 million last year, accounting for 78.2 percent of the country's overall online population, the report said. It was released during the 7th China International Audio &Video Convention held in Chengdu, capital of southwest China's Sichuan Province.

《2019中國網絡視聽發(fā)展研究報告》在第七屆中國網絡視聽大會在四川成都正式發(fā)布。報告顯示，2018年，中國的網絡視頻用戶總數為6.48億，占全國在線總人口的78.2%。

Entertainment and social interaction are the main functions of short videos, with quality content driving market development, said Zhou Jie from China Netcasting Services Association.

中國網絡視聽節(jié)目服務協(xié)會常務副秘書長周結表示，娛樂和社交是短視頻的主要功能，高質量的內容推動了市場的發(fā)展。

The report also showed that in China, average time spent on the Internet increased 62.9 minutes from 2017 to 5.69 hours a day by mobile phone users, who spent 11.4 percent of their time online watching short videos, next only to instant messaging.

報告還顯示，在中國，手機用戶的平均上網時間從2017年的62.9分鐘增加到每天5.69小時，其中11.4%的時間用于在線觀看短視頻，僅次于即時通訊。

The use of audio and video applications continues to grow and makes up more than 80 percent of the total internet traffic as data charges have been brought down, the report said.

報告稱，隨著數據資費下降，音頻和視頻應用的使用持續(xù)增長，占互聯(lián)網數據訪問總流量的80%以上。

Wang Changqing, head of the Internet development research department of China Internet Network Information Center, said 5G technology will bring a historic opportunity for industry development.

中國互聯(lián)網絡信息中心互聯(lián)網發(fā)展研究部主任王長慶表示，隨著5G技術的發(fā)展，網絡視聽行業(yè)將迎來歷史性、突破性發(fā)展機遇。