今年上半年手機(jī)市場出貨量下降

China's shipment in mobile phone market saw a 17.8% drop in the first half year, falling to 196 million units, of which 176 million came from domestic brands, or 89.6% of the total shipment, according to a report released last Monday.

上周一發(fā)布的一份報(bào)告稱，今年上半年，中國國內(nèi)手機(jī)市場出貨量為1.96億部，同比下降17.8%，其中有1.76億部手機(jī)為國產(chǎn)品牌，占出貨總量的89.6%。

China Academy of Information and Communications Technology said in the report that newly issued models fell 30% year-on-year to 397 during Jan-June period.

中國信息通信研究院在報(bào)告中稱，今年1至6月，上市的新機(jī)型達(dá)397款，同比下降30%。

Industrial veterans said that mobile phone sales have gone to the stage where customers want more exquisite handsets with significant functional upgrades or innovative applications.

業(yè)內(nèi)資深人士稱，目前手機(jī)銷售已進(jìn)入這么一個(gè)階段，即顧客想要的是更為精良，具有重大功能升級或創(chuàng)新應(yīng)用的手機(jī)。

 

Bottleneck in technological innovation, product homogeneity and lower replacement ratio have resulted in shipment decline.

技術(shù)創(chuàng)新瓶頸、產(chǎn)品同質(zhì)化以及更低的更換率造成了出貨量的下降。

According to data from ZDC, an internet consumption research centre, mobile phone makers competing in Chinese market totaled 118 in 2017, down from 134 in 2016.

根據(jù)一家名叫ZDC的互聯(lián)網(wǎng)消費(fèi)調(diào)研中心的數(shù)據(jù)顯示，2017年中國手機(jī)市場上參與競爭的廠商數(shù)量有118家，較2016年的134家有所減少。

And top 5 brands occupied nearly 70 percent of users' attention, while domestic brands -- Huawei, Oppo and Vivo -- took up 18.45 percent, 13.61 percent and 12.98 percent, respectively, netting the top three spots, while Apple and South Korea's Sumsung took the fourth and fifth spots.

排名前五的手機(jī)品牌累計(jì)占據(jù)近七成的用戶關(guān)注度。其中國內(nèi)品牌--華為、Oppo和Vivo--分別占據(jù)了18.45%、13.61%和12.98%，分列前三名，而蘋果和韓國三星則位居第四和第五名。