谷歌將對政治廣告購買者進(jìn)行身份認(rèn)證

Google said in a blog post that it would do a better job of verifying the identity of political ad buyers in the U.S. by requiring a government-issued ID and other key information.

近日，谷歌在一篇博文中表示，該公司將通過要求政府發(fā)放的身份證和其他關(guān)鍵信息，更好地核實(shí)美國政治廣告買家的身份。

Google will also require ad buyers to disclose who is paying for the ad.

此外，谷歌方面還將要求廣告買主說明是誰為廣告付的費(fèi)。

Google executive Kent Walker repeated a pledge he made in November to create a library of such ads that will be searchable by anyone. The goal is to have this ready this summer.

谷歌高管肯特·沃克重申了他在去年11月做出的承諾，即創(chuàng)建一個可供任何人搜索的此類廣告庫。其目標(biāo)是今年夏天做好準(zhǔn)備。

Google's blog post comes short of declaring support for the Honest Ads Act, a bill that would impose disclosure requirements on online ads, similar to what's required for television and other media.

谷歌的這篇博文并沒有宣布支持《誠實(shí)廣告法案》，該法案將對在線廣告強(qiáng)行實(shí)施公開化的要求，這與對電視和其他媒體的要求類似。

Facebook and Twitter support that bill.

臉書和推特則支持該法案。

Google didn't immediately provide details on how the ID verification would work for online ad buys.

谷歌方面并沒有立即提供有關(guān)身份驗(yàn)證將如何在網(wǎng)上廣告購買過程中實(shí)施的細(xì)節(jié)。