蘋(píng)果將進(jìn)軍流媒體市場(chǎng)

That's according to a report from the New YorkTimes, which dived into the current state of Apple'sWorldwide Video division. The Times says that Applecurrently has 12 original content projects currentlyin the works, most of which had been previouslyrumored, but also reveals Apple is aiming to launchits streaming service as early as March 2019, thoughit may be delayed until later that summer.

據(jù)《紐約時(shí)報(bào)》報(bào)道，蘋(píng)果目前要在世界范圍內(nèi)投入視頻領(lǐng)域。當(dāng)前有12部原創(chuàng)作品正在創(chuàng)作，這可能是謠言，但是也能看出蘋(píng)果將在2019年3月或明年夏天進(jìn)軍流媒體服務(wù)。

The reason for not launching until next year? It probably has more to do with development andproduction than technical issues. Many shows take between 8 to 12 months to shoot a wholeseason, and given that most original content is made available to users in one batch so theycan binge-watch the whole season in one sitting, it’s likely Apple needs to wait to launch itsservice until the entire seasons of its original content shows can be shot.

為什么明年才發(fā)布視頻呢?技術(shù)倒不在話下，但是發(fā)展方向和制作周期導(dǎo)致時(shí)間推后。很多節(jié)目制作周期在8到12個(gè)月。為了讓觀眾一次性看到整季節(jié)目，蘋(píng)果似乎要等到整季拍完才會(huì)上線流媒體服務(wù)。

Software and services is seen as a key growth driver for Apple in the future as smartphone lifecycles potentially get longer and as the iPhone-maker looks to monetize is massive userbase.

隨著智能手機(jī)壽命延長(zhǎng)，未來(lái)蘋(píng)果要想讓用戶變現(xiàn)，主要增長(zhǎng)力就在軟件和服務(wù)。

Revenues from services came in at $8.5 billion in the September quarter, growing 34 percentyear-on-year.

第三季度流媒體服務(wù)的收益達(dá)85億美元，同比增長(zhǎng)34%。

And video could be a way to boost that further, building off the back of other subscriptionservices like Apple Music.

相比蘋(píng)果音樂(lè)這樣的訂閱服務(wù)，視頻能帶來(lái)更大的收益漲幅。

Apple, the world's largest company by market capitalization, has already dabbled with originalcontent. It acquired rights for "Carpool Karaoke," which debuted on Apple Music this year, forexample.

蘋(píng)果作為全球最大的資本市場(chǎng)公司，早就全身心開(kāi)啟原創(chuàng)內(nèi)容服務(wù)了。今年拿下了《順風(fēng)車(chē)卡拉OK》(Carpool Karaoke)的播放版權(quán)，在蘋(píng)果音樂(lè)上首播。

And Chief Executive Tim Cook has also commented on original content, hinting there could bemore to come.

首席執(zhí)行官蒂姆·庫(kù)克(Tim Cook)也對(duì)原創(chuàng)內(nèi)容做出回應(yīng)，說(shuō)還會(huì)有更多的原創(chuàng)出現(xiàn)。

"With our toe in the water, we are learning a lot about the original content business, andthinking about ways that we could play in that," Cook said in an earnings call in January.

1月，庫(kù)克在盈利電話會(huì)議中說(shuō)：“我們正在涉獵原創(chuàng)內(nèi)容這一領(lǐng)域，也在思考蘋(píng)果要如何加入。”