"It has all the ingredients for a viral video formula: an addictive beat, silly lyrics and a hilariously simple dance routine to back it up. He has already been dubbed the next Psy and it could even be that this was precisely what was in mind - one catchy ditty, pushed by digital influencers but with the precise aim of becoming a global phenomenon."
When George Lucas created Star Wars he probably never envisioned the fearsome stormtroopers moonwalking. Yet they did just that, not in a galaxy far, far away, but during an episode of Britain's Got Talent.
