Simple app says it all in style 為什么一款簡(jiǎn)單的應(yīng)用“Yo”火了？
An app that does nothing but send a simple notification of “Yo” to recipients is the most popular app right now in the US.
最近，一款只能向他人發(fā)送一個(gè)字“Yo”的手機(jī)應(yīng)用風(fēng)靡美國。
The app, named Yo, reached No 1 in the Apple App Store in the US last week, after The Financial Times broke the story on June 18 that the app has received $1 million (6.23 million yuan) in investment funding.
《金融時(shí)報(bào)》6月18日的報(bào)道中稱，這款名為 “Yo”的應(yīng)用已獲得100萬美元(約合6230萬人民幣)的融資。而上周，Yo已升至美國蘋果手機(jī)應(yīng)用商店排行榜的首位。
Created in just eight hours by Or Arbel, a 32-year-old app developer from Tel Aviv, Israel, Yo claims to be the “simplest and most efficient communication tool in the world”. With a single tap, users can send the word “Yo” to one another in a voice notification — and nothing else.
這款應(yīng)用僅用8小時(shí)就開發(fā)而成，而它的開發(fā)人——來自以色列特拉維夫的32歲研發(fā)員奧爾•阿拜爾——說：“Yo是目前全世界最簡(jiǎn)單、最高效的通訊工具”。因?yàn)橹恍枰粋€(gè)簡(jiǎn)單的按鈕，用戶就可以把“Yo”這個(gè)單詞以語音提醒的方式發(fā)給別人，而這也是Yo的唯一功能。
Arbel enthused about his app in an interview with The New Yorker: “It’s a whole new way for communication. A hundred and forty characters is way too much these days… It’s lightweight, easy, you don’t have to open a message — the notification itself is everything you need.”
在《紐約客》的采訪中，奧爾對(duì)他的應(yīng)用熱情滿滿：“這是一種全新的溝通方式。在當(dāng)今時(shí)代，發(fā)送140個(gè)字母實(shí)在太長了……Yo簡(jiǎn)短輕便，你甚至不必打開每條消息，因?yàn)槟阒恍枰嵝驯旧砭托辛恕?rdquo;
When Yo was launched on April Fools’ Day this year, the Apple App Store at first rejected it on the grounds that it lacked substance. Many people still see the app as a joke. Some technology experts, like Polly Mosendz from The Wire and Judd Legum from Think Progress, point out that the way a simple app like Yo got millions in funding says much about the impending burst of the tech bubble.
Yo在今年愚人節(jié)首發(fā)。一開始，蘋果手機(jī)應(yīng)用商店以“沒有實(shí)質(zhì)內(nèi)容”為由拒絕發(fā)布;直到今天，仍有不少人認(rèn)為這個(gè)應(yīng)用就是個(gè)玩笑。不少技術(shù)人員指出，如此簡(jiǎn)單的一個(gè)應(yīng)用能獲得上百萬的投資恰恰反映了技術(shù)泡沫的破裂近在咫尺，The Wire網(wǎng)站的作者Polly Mosendz與美國知名新聞博客Think Progress的作家Judd Legum都持有此種觀點(diǎn)。
Simple, but deep
簡(jiǎn)單卻深刻
Arbel calls Yo “context-based communication” and some people are beginning to “get it”. Jordan Crook, from Tech Crunch, explains why the context of a “Yo” says much more than two little letters: “As with anything, a ‘Yo’ can just be a ‘Yo’. But you’ll feel a very real difference between a ‘Yo’ you get in the morning from a friend and a ‘Yo’ you get at 2 am from a friend with benefits. Trust me. And that’s the magic.”
奧爾認(rèn)為Yo是一種“依賴語境的溝通方式”，現(xiàn)在不少人已經(jīng)體會(huì)到這一點(diǎn)。來自Tech Crunch博客的喬丹•克魯克解釋了為什么有了語境，“Yo”就能表達(dá)出遠(yuǎn)超出兩個(gè)字母的含義：“如果沒有任何語境，那么Yo只是兩個(gè)字母。但是，你卻能明顯感覺到早上朋友發(fā)來的Yo和凌晨2點(diǎn)“床伴”發(fā)來的Yo之間的不同。相信我，這就是它的魔力所在。”
But people don’t always want to load their “Yos” with meaning. David Shapiro, from The New Yorker, says now when he thinks about someone, he just “Yos” them instead of spending time starting and carrying on a conversation. He says it’s a great way of saying: “I’m thinking about you but I don’t have anything in particular to say.” Social media constantly demands our time and attention. Not responding to text messages and e-mails can hurt relationships. But, Shapiro says, a “Yo” doesn’t seem to demand a reply. “What a relief,” he says.
不過，人們并不總是想賦予“Yo”具體含義。在《紐約客》工作的大衛(wèi)•莎皮歐說，現(xiàn)在每當(dāng)他想念誰的時(shí)候，他會(huì)給對(duì)方發(fā)一條Yo，而不是花好多時(shí)間網(wǎng)聊。他覺得發(fā)送Yo是個(gè)很不錯(cuò)的辦法，告訴對(duì)方“我想你了，但是我沒什么特別想說的。”社交媒體總是占用我們大量的時(shí)間和注意力，而不回復(fù)短信或者郵件則容易傷感情。不過，莎皮歐認(rèn)為Yo就不需要用戶有信息必回。正如他的感概：“這多省事兒啊!”
Andrew Leonard, from The Salon, says “Yo” also signifies something deeper. It “expresses our most essential humanity”. He says that the utterance of the word “Yo” is “a declaration, first, that I exist in this world, and second, that I seek connection and community with something outside myself.” It’s like saying: “Yo… I am here. Is anybody out there?”
來自The Salon的安德魯•里歐納德認(rèn)為，Yo表達(dá)了一些更深層次的東西：“它傳達(dá)出了人性的本質(zhì)。Yo這個(gè)簡(jiǎn)短詞匯本身就是個(gè)宣言：首先，我在這里，其次，我還想認(rèn)識(shí)別人，和他人建立聯(lián)系。這就好像是說，嘿….我在這里呢，這兒還有別人嗎?”
