The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple: The longer you stay in the store, the more stuff you'll' see, and the more stuff you see, the more you'll' buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Marketing Institute, carries some 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information over-load. According to brain-scan experiments, the demands of so much decision-making- quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead begin shopping emotionally—which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.
接下來,挑選原文中的長句子來處理:
1. The reason for this is simple: The longer you stay in the store, the more stuff you'll' see, and the more stuff you see, the more you'll' buy.
2. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead begin shopping emotionally—which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.
對于長句子來說,我們通常先把句子進行斷句,斷為幾個能處理的斷句。斷句的標志有標點,連詞和短語,然后順譯該句子,最 后在進行語序調(diào)整。先來看第一個句子:
1. The reason for this is simple: The longer you stay in the store, the more stuff you'll' see, and the more stuff you see, the more you'll' buy.
第一步:斷句。先找標志。 根據(jù)長度適中原則及語法結構完整原則,斷句為:
The reason for this is simple:// The longer you stay in the store, the more stuff you'll' see, //and the more stuff you see, the more you'll' buy.
第二步:順譯每個句子
1>The reason for this is simple://
這個的原因是簡單的:
2> The longer you stay in the store, the more stuff you'll' see,
越長你待在店里, 越多的商品 你將看到
3> //and the more stuff you see, the more you'll' buy.
并且,越多的商品 你看到 , 越多 你將買
第三步:調(diào)整語序
1>The reason for this is simple://
這個的原因很簡單:
2> The longer you stay in the store, the more stuff you'll' see,
你在店里待的越久,你看到的商品就會越多
3> //and the more stuff you see, the more you'll' buy.
你看到的商品越多,你買的就會越多。
第四步:組整句
原因很簡單:你在店里待的越久,看到的商品就越多;看到的商品越多,你買的就會越多。
第二個句子:
2. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead begin shopping emotionally—which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.
第一步:斷句。先找標志 —— 根據(jù)長度適中原則斷句為:
After about 40 minutes of shopping,// most people stop struggling to be rationally selective,// and instead begin shopping emotionally—//which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.
破折號后面的句子還在長,進行第二次斷句,找從屬連詞有 which, 介詞at +which , that.找到從屬連詞畫從句,which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying. 根據(jù)長度適中原則斷句為which is the point at which we accumulate the 50 percent of stuff in our cart//that we never intended buying.
最 終斷句為:
After about 40 minutes of shopping,// most people stop struggling to be rationally selective,// and instead begin shopping emotionally—//which is the point at which we accumulate the 50 percent of stuff in our cart// that we never intended buying.
第二步:順譯每個句子
After about 40 minutes of shopping,//
在大約40分鐘的購物后
most people stop struggling to be rationally selective,//
大多數(shù)人停止掙扎來理性挑選
and instead begin shopping emotionally—//
并且,取而代之,開始感性購物
which is the point at which we accumulate the 50 percent of stuff in our cart//
那是那一刻 在那一刻 我們積累50%的商品 在我們的購物車里
that we never intended buying.
那是我們從未打算買的。
第三步:調(diào)整語序
After about 40 minutes of shopping,//
在大約40分鐘的購物后
most people stop struggling to be rationally selective,//
大多數(shù)人不再理性選擇商品
and instead begin shopping emotionally—//
取而代之的是開始感性購物
which is the point at which we accumulate the 50 percent of stuff in our cart//
就在那一刻, 在我們的購物車里積累了50%的商品
that we never intended buying.
那是我們從未打算買的。
第四步:組整句
在大約40分鐘的購物后,大多數(shù)人不再理性地選擇商品,取而代之的是開始感性地購物——就在那一刻,在購物車里積累了50%我們從未打算買的商品 。