調(diào)研報告格式

　　調(diào)研報告的核心是實事求是地反映和分析客觀事實。

　　對某一情況、某一事件、某一經(jīng)驗或問題，經(jīng)過在實踐中對其客觀實際情況的調(diào)查了解，將調(diào)查了解到的全部情況和材料進行“去粗取精、去偽存真、由此及彼、由表及里”的分析研究，揭示出本質(zhì)，尋找出規(guī)律，總結(jié)出經(jīng)驗，最后以書面形式陳述出來，這就是調(diào)研報告。

　　調(diào)研報告的核心是實事求是地反映和分析客觀事實。調(diào)研報告主要包括兩個部分：一是調(diào)查，二是研究。調(diào)查，應該深入實際，準確地反映客觀事實，不憑主觀想象，按事物的本來面目了解事物，詳細地占有材料。研究，即在掌握客觀事實的基礎上，認真分析，透徹地揭示事物的本質(zhì)。至于對策，調(diào)研報告中可以提出一些看法，但不是主要的。因為，對策的制定是一個深入的、復雜的、綜合的研究過程，調(diào)研報告提出的對策是否被采納，能否上升到政策，應該經(jīng)過政策預評估。

　　調(diào)研報告格式 具體如下：

　　廣告的目標

　　1. our main goal is to establish brand awareness among our target audience.

　　2. our main purpose is to establish brand awareness among our target audience.

　　3. the main objective is to establish brand awareness among our target audience.

　　本段的關鍵在于清楚地表明公司的目標，同時下文即可循著這個主題發(fā)展。"main goal", "main purpose", "main objective",都是指‘主要的目標'。

　　調(diào)查的數(shù)據(jù)

　　1. according to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in taiwan.

　　2. the numbers we have show that of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in taiwan.

　　3. as the facts prove, of the working women who responded to our poll, 50% read one of taiwan's top-five selling women's magazines.

　　說明調(diào)查的結(jié)果，并作為下文結(jié)論的根據(jù)。關鍵詞為"figures"、"numbers"和"facts"等。

　　依調(diào)查判斷

　　1. if you'll take a look at this chart, the best media mix, then, would be a combination of

　　tv and magazine ads.

　　2. by looking at the chart you can see that the best media mix would be a combination of tv and magazine ads.

　　3. as you can tell by the chart, the best media mix would be a combination of tv and magazine ads.

　　根據(jù)調(diào)查結(jié)果提出方案時，通常會以圖表作解釋。請與會者看圖表時可使用"if"句型，但它不是假設語氣，而是一種客氣的說法。

　　下結(jié)論

　　1. to conclude, even though our target audience is clearly defined, introducing a new product is always a gamble.

　　2. in summary, even though we have defined our target audience, introducing a new product is always a gamble.

　　3. i've shown you how to reach our target audience, yet i also think introducing a new product is always a gamble.

　　在最后一段可略述個人對此活動的觀感，并簡單扼要的下結(jié)論。"to conclude"，"in summary"或"i think"都是做結(jié)論的實用詞匯