星期一的網(wǎng)購消費(fèi)者花費(fèi)了94億美元，創(chuàng)造了新的記錄

星期一的網(wǎng)購消費(fèi)者花費(fèi)了94億美元，創(chuàng)造了新的記錄

American shoppers shelled out $9.4 billion on Cyber Monday, setting a new spending record, new data show.

最新數(shù)據(jù)顯示，美國消費(fèi)者在“星期一網(wǎng)購”花費(fèi)了94億美元，創(chuàng)下了新的消費(fèi)記錄。

The total was a 19.7 percent jump from last year, according to real-time Adobe Analytics data. Smartphones also set a new record by accounting for $3 billion, or about a third, of all Cyber Monday sales, Adobe says.

根據(jù)實(shí)時(shí)Adobe Analytics的數(shù)據(jù)，這一數(shù)字較去年增長了19.7%。Adobe表示，智能手機(jī)也創(chuàng)下了30億美元的新紀(jì)錄，約占網(wǎng)絡(luò)星期一總銷售額的三分之一。

“Consumers capitalized on deals and ramped up spending, especially on smartphones, where activity increased on days when shoppers were snowed or rained in,” John Copeland, Adobe’s head of marketing and consumer insights, said in a statement.

奧多比營銷與消費(fèi)者洞察部門主管約翰?科普蘭(John Copeland)在一份聲明中表示:“消費(fèi)者利用各種優(yōu)惠活動(dòng)增加支出，尤其是在智能手機(jī)上，消費(fèi)者在下雪或下雨的日子里的購物活動(dòng)更多了。”

The Tuesday morning total topped the $9.2 billion spending projection Adobe put out Monday evening. The company expected 30 percent of the revenue to come during the “golden hours of retail” between 10 p.m. and 2 a.m. Eastern time, with shoppers plunking down $11 million a minute on average during the peak hour from 11 p.m. to midnight.

周二上午的總銷售額超過了Adobe周一晚間發(fā)布的92億美元的支出預(yù)測。該公司預(yù)計(jì)，30%的收入將來自于晚上10點(diǎn)到凌晨2點(diǎn)的“黃金零售時(shí)段”。在美國東部時(shí)間，從晚上11點(diǎn)到午夜的高峰時(shí)段，購物者每分鐘平均花費(fèi)1100萬美元。

Tech products such as AirPods and Nintendo Switch gaming systems were among Monday’s top sellers, as were hot toys such as “Frozen 2” merchandise and L.O.L Surprise Dolls, according to Adobe.

Adobe的數(shù)據(jù)顯示，AirPods和任天堂Switch游戲系統(tǒng)等科技產(chǎn)品和“冰凍2”等熱門玩具以及L.O.L驚喜玩偶等都是周一的暢銷產(chǎn)品。

Cyber Monday continued a roaring start to the holiday shopping season. Online spending spiked 16.3 percent year-over-year to more than $72 billion from Nov. 1 through Dec. 1, Adobe says. Some $7.4 billion came on Black Friday, up 19.6 percent from last year, the firm’s figures show.

“星期一網(wǎng)購”繼續(xù)為假日購物季開了個(gè)好頭。Adobe表示，從11月1日到12月1日，在線消費(fèi)同比增長16.3%，超過720億美元。該公司的數(shù)據(jù)顯示，黑色星期五當(dāng)天的銷售額約為74億美元，比去年增長了19.6%。