Since those issues of Newsbeat magazine that featured political news on their front cover were the poorest-selling issues over the past three years, the publisher of Newsbeat has recommended that the magazine curtail its emphasis on politics to focus more exclusively on economics and personal finance. She points to a recent survey of readers of general interest magazines that indicates greater reader interest in economic issues than in political ones. Newsbeat's editor, however, opposes the proposed shift in editorial policy, pointing out that very few magazines offer extensive political coverage anymore.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
五問:
(1)本題有兩個(gè)針鋒相對(duì)的觀點(diǎn),因此在分析的時(shí)候也應(yīng)該區(qū)分兩個(gè)角度: the publisher of Newsbeat與Newsbeat's editor?!癝ince those issues of Newsbeat magazine that featured political news on their front cover were the poorest-selling issues over the past three years”“She points to a recent survey of readers of general interest magazines that indicates greater reader interest in economic issues than in political ones”和“pointing out that very few magazines offer extensive political coverage anymore”是事實(shí),值得反駁嗎?
(2)封面上有政治新聞是否就意味著雜志中所有(或者絕大部分)的內(nèi)容都是政治類的新聞?我們能否簡單地用一本雜志的封面來代表這本雜志的內(nèi)容?過去三年是一個(gè)合適的取樣時(shí)間嗎?足夠長嗎?今后的情況是否可能發(fā)生變化呢?
(3)是否可能有其他因素導(dǎo)致雜志銷量下降呢?例如雜志價(jià)格上漲或者報(bào)道寫得不好。即使讀者不太喜歡政治類的新聞,是否就意味著讀者會(huì)喜歡經(jīng)濟(jì)與個(gè)人金融方面的內(nèi)容呢?原文中是否給出了足夠的信息來證明這一點(diǎn)呢?
(4)利用調(diào)查來證明觀點(diǎn)是否合適?原文中是否給出足夠的信息來證明這個(gè)調(diào)研結(jié)果的事實(shí)基礎(chǔ)是堅(jiān)實(shí)的?如果沒有,請(qǐng)你說說還需要補(bǔ)充哪些信息。比如:選擇的樣本量合適嗎?調(diào)查對(duì)象合適嗎?更進(jìn)一步的,我們是否應(yīng)該考慮把“當(dāng)下并不閱讀我們雜志的人”作為調(diào)查研究的一部分,而不僅僅考慮那些已經(jīng)是我們讀者的人呢?
(5)Newsbeat's editor認(rèn)為現(xiàn)在采用政治新聞做封面的雜志數(shù)量非常有限——但這是否能證明我們并不需要改革呢?是否正是因?yàn)橛谜涡侣勛龇饷鏁?huì)使銷售量下降才導(dǎo)致其他雜志不再繼續(xù)這樣做?出版這本雜志的目標(biāo)是什么,原文是否給出了足夠的信息?“想要吸引更多的讀者”與“想要發(fā)出不一樣的聲音”恐怕并不是同一件事情。
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