劉文勇GRE寫作Argument題庫(kù) Day 55

Day 55 Although the sales of Whirlwind video games have declined over the past two years, a recent survey of video-game players suggests that this sales trend isabout to be reversed

The following appeared in an editorial in a business magazine.

“Although the sales of Whirlwind video games have declined over the past two years, a recent survey of video-game players suggests that this sales trend is about to be reversed. The survey asked video-game players what features they thought were most important in a video game. According to the survey, players prefer games that provide lifelike graphics, which require the most up-to-date computers. Whirlwind has just introduced several such games with an extensive advertising campaign directed at people ten to twenty-.ve years old, the age-group most likely to play video games. It follows, then, that the sales of Whirlwind video games are likely to increase dramatically in the next few months.”

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

五問(wèn)：

（1）“Although the sales of Whirlwind video games have declined over the past two years”和“The survey asked video-game players what features they thought were most important in a video game. According to the survey, players prefer games that provide lifelike graphics, which require the most up-to-date computers. Whirlwind has just introduced several such games with an extensive advertising campaign directed at people ten to twenty-.ve years old, the age-group most likely to play video games”是事實(shí)，“a recent survey of video-game players suggests that this sales trend is about to be reversed”是結(jié)論，值得反駁嗎？

（2）本題屬于由調(diào)查得出結(jié)論類題目。請(qǐng)大家回顧理論部分：一項(xiàng)調(diào)查的有效性是由哪些因素決定的？這些因素在本題中都分別交代了嗎？何種程度的交代才能使本文的論述顯得有價(jià)值？

（3）游戲銷量連續(xù)兩年下滑，靠引入新游戲和大量投放廣告就一定能解決問(wèn)題嗎？銷量下滑是否還有其他原因？例如：定價(jià)過(guò)高、分銷策略不科學(xué)等。

（4）文中是否交代了最新電腦與游戲銷售之間的關(guān)系？你認(rèn)為何種程度的交代才能加強(qiáng)原文的論述？比如，游戲玩家只有買了最新的電腦，才能玩這些新游戲。另外，喜歡玩游戲的人就一定喜歡玩 Whirlwind 引進(jìn)的游戲嗎？原文中是否給出了這些游戲的目標(biāo)人群？個(gè)體特點(diǎn)是否可能與集體的不一致？目標(biāo)群體是 10～25歲的青少年，但并不是每一個(gè) 10～25歲的青少年都喜歡玩游戲或玩 Whirlwind的游戲，或許價(jià)格對(duì)他們來(lái)說(shuō)太貴，或者其他公司的游戲更吸引他們。

（5）廣告投放一定能產(chǎn)生效果嗎？哪些因素可能會(huì)影響廣告的效果？密集程度顯然是影響廣告效果的因素之一，你能否說(shuō)說(shuō)其他的因素可能會(huì)如何影響其投放效果？例如：廣告代言人知名度小，廣告設(shè)計(jì)不吸引人等都會(huì)影響廣告的效果。即便玩 Whirlwind游戲的人數(shù)會(huì)增長(zhǎng)，一定會(huì)在接下來(lái)幾個(gè)月內(nèi)大幅度增長(zhǎng)嗎？