林超倫實(shí)戰(zhàn)口譯練習(xí)筆記 70 戰(zhàn)后時(shí)期的重大轉(zhuǎn)變

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In Britain, new policies were introduced for women, family protection and long term saving opportunities. In the post war period the range of Prudential's products changed towards an emphasis on savings, annuities, pensions and family income protection. In the 1970s a number of acquisitions were made and in 1978 Prudential Corporation was set up as the holding company for the group. The focus on adopting new sales and marketing techniques to promote products dominated the 1980s.

在英國(guó)，為婦女、家庭保護(hù)和長(zhǎng)期儲(chǔ)蓄推出了新保單。戰(zhàn)后時(shí)期保誠(chéng)產(chǎn)品的范圍轉(zhuǎn)變，更加強(qiáng)調(diào)儲(chǔ)蓄、年金、退休金和家庭收入保護(hù)。20世紀(jì)70年代，收購(gòu)了幾個(gè)公司。1978年，保誠(chéng)總公司成立，作為集團(tuán)的控投公司。注重采用新的銷售和推廣技巧來推銷產(chǎn)品是是20世紀(jì)80年代的主要內(nèi)容。