林超倫實戰(zhàn)口譯練習(xí)筆記 70 戰(zhàn)后時期的重大轉(zhuǎn)變
In Britain, new policies were introduced for women, family protection and long term saving opportunities. In the post war period the range of Prudential's products changed towards an emphasis on savings, annuities, pensions and family income protection. In the 1970s a number of acquisitions were made and in 1978 Prudential Corporation was set up as the holding company for the group. The focus on adopting new sales and marketing techniques to promote products dominated the 1980s.
在英國，為婦女、家庭保護和長期儲蓄推出了新保單。戰(zhàn)后時期保誠產(chǎn)品的范圍轉(zhuǎn)變，更加強調(diào)儲蓄、年金、退休金和家庭收入保護。20世紀70年代，收購了幾個公司。1978年，保誠總公司成立，作為集團的控投公司。注重采用新的銷售和推廣技巧來推銷產(chǎn)品是是20世紀80年代的主要內(nèi)容。
