麥當(dāng)勞與漢堡王的“合家套餐”？

麥當(dāng)勞與漢堡王的“合家套餐”？

這是一次歷史性的合作，任何一個(gè)機(jī)智的公司都不會(huì)拒絕，二者共同推出主打美味的“和平漢堡”，是否能像預(yù)期為二者帶來(lái)無(wú)盡回報(bào)？

測(cè)試中可能遇到的詞匯和知識(shí)：

combo 套餐

stunt 噱頭

ceasefire 停戰(zhàn)

flagship 旗艦

McDonald's throws out Burger King's combo plan（202 words）

By Malcolm Moore

It was a calculated offer that only a heartless company could refuse: a marketing stunt to create a “hamburger of peace”.

In a full-page advertisement in the New York Times and the Chicago Tribune and online on Wednesday,Burger King laid down a challenge to its rival McDonald's.

“How about we call a ceasefire on these so-called ‘burger wars'?” Burger King asked,proposing that the two companies unite “the tastiest bits” of their flagship burgers into one “delicious,peace-loving burger”.

The result would be half Big Mac,half Whopper,and sold by staff wearing half-and-half uniforms in a pop-up shop in Atlanta,halfway between McDonald's headquarters in Chicago and Burger King's base in Miami,on September 21.

All proceeds from the “McWhopper” would go to Peace One Day,a non-profit group seeking to raise awareness of the UN's International Day of Peace on the same day.

But McDonald's wasted no time in using the olive branch as kindling. “Let's acknowledge that between us there is simply a friendly business competition and certainly not the unequalled circumstances of the real pain and suffering of war,” wrote Steve Easterbrook,McDonald's chief executive. “PS. A simple phone call will do next time,” he added.