1. The goal of marketing budget is to control expenses and project revenues.
營銷預算的目標是為了掌握開支和項目收入情況。
2. A budget establishes a standard of performance for your actions.
預算為操作制定了標準。
3. A well-designed budget is also a tool to keep you on target.
設計合理的預算也是保證你堅持目標的工具。
4. The math of the expense budget is very simple, sums of the rows and columns.
開支預算的算法很簡單,就是橫行和豎行的求和。
5. As you develop a budget, think of it as an educated guessing.
制定預算的時候,就當作是在做一個有根據(jù)的推測。
6. The annual expense column sums the months for each row.
年度開支這一欄是各個月度欄的總和。
7. You should relate your spending to your strategy.
你應該把花費和方案策略結合起來。
8. You should prioritize your spending to match your priorities in sales.
你應該按照銷售的優(yōu)先順序來安排開支的優(yōu)先順序。
9. Your strategy should show up in your actual detailed programs.
你的策略應該在實際和具體的方案里顯示出來。
10. Budget-making is closely connected with marketing activities.
預算制定應該和營銷活動緊密地聯(lián)系起來。