7、公司全體并肩作戰(zhàn)

7、公司全體并肩作戰(zhàn)

經(jīng)過Thomas的巧妙提示，各部門針對這個致力于product improvement的project紛紛提出了各自的看法和建議。Marketing Department認(rèn)為這次針對新產(chǎn)品的marketing campaign任務(wù)較重，一定要采用較之前concept（觀念）不同的宣傳方法，才能給受眾以freshness（新鮮感），讓他們有躍躍欲試的購買沖動； 另外，要給顧客提供三個月的free usage（免費(fèi)試用）時間，讓他們有興趣再次嘗試Innovo的同類產(chǎn)品。Sales Department認(rèn)為，這次和分銷商簽訂合同時，要附加一條保證質(zhì)量的term（條款），規(guī)定如果因?yàn)镮nnovo的產(chǎn)品質(zhì)量問題而影響了分銷商的經(jīng)銷，所造成的損失將由Innovo負(fù)責(zé)compensate（補(bǔ)償）；對于分銷商反饋回來的客戶使用問題，將予以獎勵。同樣，對于end customer（終端消費(fèi)者）發(fā)現(xiàn)Innovo產(chǎn)品質(zhì)量問題，經(jīng)查屬實(shí)的，也將予以獎勵。Production Department 保證根據(jù)需要調(diào)整production schedule（生產(chǎn)進(jìn)度），其他產(chǎn)品適當(dāng)給這款software讓路。Public Affairs Department也表示，他們將委托公關(guān)公司組織媒體針對新產(chǎn)品的特殊性能和顧客使用感受進(jìn)行大規(guī)模正面報道，來引導(dǎo)輿論。Finance Department針對這次大投入的new production introduction準(zhǔn)備擬定一個特別的budget proposal（預(yù)算議案），向總部申請使用費(fèi)用，保證整個plan能夠按期得到implementation（實(shí)施）。

Thomas的眉頭終于舒展開來，他知道，自己的目的達(dá)到了，現(xiàn)在各個部門的參與和支持的積極性都被調(diào)動起來了。接下來，就是R & D Department沖鋒陷陣，大展拳腳的時候了。Thomas覺得應(yīng)該把任務(wù)作出具體分配，以保證在接下來的實(shí)施過程中，進(jìn)度不受各種因素的影響，而且行動有所supervision（監(jiān)督）。

于是在會議即將結(jié)束的時候，Thomas提出分組實(shí)施剛才制定的計劃，并且確定在接下來的一個月里大家要定期碰頭，以便及時商量和解決問題，督促計劃實(shí)施的progress（進(jìn)度）。

Encourage participation and discussion.

Organize implementation of plan.

Make timetable for further meeting.

Unfortunately, our time together is drawing to a close and we won't be able to take any more questions today. I have been very favorably impressed by today's discussion, but a great deal of work remains to be done.

I propose that we form two committees to focus on the major outstanding issues. Nancy, I would like you to head the first committee, which is charged with developing a new marketing campaign that will help us reach our target market. I, myself, will be the chairperson of the second committee, which will begin making the proposed product changes ASAP.

I would also like to establish a regular meeting schedule so that we can convene and have the committees report back to the larger group about their progress. If this time slot is convenient for everyone, I propose that we meet at this time every Tuesday for the coming month. At that point, we can reevaluate our situation and determine whether we would like to continue with the meetings.

OK. If you don't have anything against this, I would like to conclude this meeting. Thank you very much for your participation and valuable suggestions.

大家都一致接受了Thomas的提議和他的分組安排。會議之后，Thomas組織研發(fā)部的員工加班加點(diǎn)地趕著研發(fā)改良版的software，并把產(chǎn)品特征隨時inform給市場部，讓他們迅速根據(jù)這些特性制定產(chǎn)品marketing campaign plan。生產(chǎn)部門也隨時按照他們的研發(fā)進(jìn)度準(zhǔn)備生產(chǎn)equipment（設(shè)備）。因?yàn)镕inance Department擬定的budget proposal有理有據(jù)，突出了事態(tài)的urgency和重要性，在經(jīng)過總部的核實(shí)后，這份proposal很快就被批準(zhǔn)了。財務(wù)上的支出有了guarantee。公共事務(wù)部抓緊時間聯(lián)系媒體準(zhǔn)備材料，爭取在產(chǎn)品一投入市場就大量發(fā)稿。

這將是緊張而忙碌的一個月，希望大家的付出能夠挽回局勢，為Innovo重新奪回市場份額。