13、新項目上馬

13、新項目上馬

作為IT行業(yè)的領(lǐng)軍企業(yè)之一，Innovo密切關(guān)注行業(yè)的發(fā)展動態(tài)。對于有市場前景的新事物，則決不放過任何一個機會搶奪市場。隨著網(wǎng)絡(luò)在全球范圍內(nèi)的普及和盛行，networking website（社交網(wǎng)站）作為人們通過網(wǎng)絡(luò)擴大社交圈和與朋友、同事保持聯(lián)系的重要手段而越來越受到人們的青睞，尤其是年輕白領(lǐng)特別prefer（偏愛）這種社交手段，很多人幾乎每天都會log on（登陸）這類網(wǎng)站，update自己的資料和status（狀態(tài)），發(fā)表一下對某個topic（話題）的看法，或是在好友的space（空間）里留言。還有人會選擇性地加入各種各樣的interest group（興趣群體），和志趣相投的人share（分享）他們得到的information（信息）。

Networking website正悄悄地風行起來，Innovo也意識到了這是一個可以開發(fā)的領(lǐng)域，但是因為之前并沒有接觸過這方面的業(yè)務(wù)，領(lǐng)導(dǎo)層并不十分確定開發(fā)和運作這樣一個中文networking platform（社交平臺）的feasibility（可行性）和expectant benefit（預(yù)期效益），因此大量的market research（市場調(diào)研）是必不可少的。在這種情況下，Nancy接到了一個Johnson的指令——要在一周之內(nèi)和R & D Department（研發(fā)部門）一起做出一個具體詳細的research report（研究報告），然后向領(lǐng)導(dǎo)層匯報。整個Marketing Department和R & D Department一起忙了四天，最終做出了一個初步的draft（草案），最后的情況匯總到Nancy這里，由她做一個清晰明了的summary，以PPT的形式present（演示）給VP和其他管理層人員。

由于時間緊迫，收到前期的資料和數(shù)據(jù)后，Nancy就要抓緊時間整理presentation了。準備了一上午，期間一遇到不懂的專業(yè)術(shù)語，她就到R & D Department找負責技術(shù)的同事請教，終于在午飯時候把報告搞定了。Nancy的PPT內(nèi)容比較詳盡，data（數(shù)據(jù)），chart（圖表）， pictures和quotes（引用）等能用的都用上了。因為到時候有PPT作為reference（參照），后面的內(nèi)容可以照著準備的材料講。但是前面的introduction則需要她脫稿，所以這部分也得好好準備一下。她理了理思路，確定應(yīng)該這樣開頭：

Introduce the goal to be achieved by this report.

Features of networking website.

Situation of its popularity.

Applications of networking website.

Turn to the data in PPT.

該準備的都準備好了之后，為了以防到時候有什么問題她不能用專業(yè)知識回答，Nancy還叫上了R & D Department的Bob做她的臨時assistant。

下午的會議上她把研究報告present給大家：

I'm here today to present our research about the feasibility of providing networking service.

A social network service focuses on building online communities of people who share interests or activities, or who are interested in exploring the interests and activities of others. Most social network services are web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. In general, social networking services allow users to create a profile for themselves.

Social networking sites are becoming prevalent among the young people. As the increase in popularity of social networking is on a constant rise, new uses for the technology are constantly being observed.

One popular use for this new technology is social networking between businesses. Companies have found that social networking sites are great ways to build their brand image, to create brand awareness, to recruit, to learn about new technologies and competitors for recruit. These companies are able to drive traffic to their own online sites while encouraging their consumers and clients to have discussions.

Now, please have a look at this list of major active social networking websites. Please keep in mind that this list is not exhaustive, and is limited to some notable, well-known sites.

果然時不時地就有人針對報告中的內(nèi)容提出各種問題，有些問題Nancy還可以回答，幾個專業(yè)的technique（技術(shù)）問題她就請Bob給大家解釋。